Website architecture

Website architecture refers to the way a website’s pages are structured and organized. It determines how users and search engines navigate and access content on the site.

Good website architecture makes it easy for visitors to find what they need. For example, having a clear hierarchy like Home > Category > Subcategory > Page helps users understand where they are and how to navigate.

It’s also important for SEO because search engines use website architecture to crawl and index pages. A well-structured site ensures that all important pages are easily discoverable by search engine bots.

Key elements of website architecture include a logical URL structure, internal linking, and navigation menus. For instance, linking related pages with anchor text improves usability and helps search engines understand content relationships.

Flat architectures (few clicks to reach any page) are better than deep ones (many clicks required). This ensures users and web crawlers can quickly access important pages.

Including breadcrumbs is another way to enhance website architecture. They improve navigation for users and provide additional context to search engines.