URL structure

URL structure refers to the way a website's addresses (URLs) are organized. A good URL structure is simple, clear, and easy to read for both users and search engines.

For example, a well-structured URL like www.example.com/blog/seo-tips is better than www.example.com/?p=123. It gives users and search engines a clear idea of what the page is about. In the example of www.example.com/blog/seo-tips, the slug is 'seo-tips'. A good slug is short, relevant, and uses keywords to describe the page content.

A good URL structure helps improve SEO by making it easier for search engines to crawl and index pages. It also helps user experience by allowing users understand the content of a page at a glance.

Short URLs with relevant keywords perform better in search rankings. For instance, using .../seo-tips is more effective than .../article-2024.

Organizing URLs into a logical hierarchy improves navigation. For example, .../products/shoes/sneakers clearly shows the page is about sneakers under the shoes category.

Avoid using too many special characters or unnecessary numbers in URLs. Clean and descriptive URLs are easier to share and link to.

In summary, a clear and logical URL structure enhances user experience, makes your site easier to navigate, and improves SEO performance.