User experience

User experience (UX) refers to how users feel when they interact with a website, app, or product. It includes factors like ease of navigation, page speed, design, content clarity, and trust signals like Google’s E-E-A-T.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a guideline Google uses to evaluate the quality of content. A site with a positive UX often excels in E-E-A-T by offering valuable, trustworthy, and user-focused content.

A good user experience means visitors can quickly find what they need and enjoy their time on your site. For example, a fast-loading site with clear menus, breadcrumbs for navigation, and helpful content creates a positive experience.

User experience is important for SEO because search engines prioritize websites that provide value to users. If visitors stay longer and interact more, it signals to search engines that your site is helpful and relevant.

Factors like mobile-friendliness, readability, logical structure, and clear navigation all contribute to a good UX. Poor UX, such as slow loading times or confusing layouts, can lead to higher bounce rates, which can hurt rankings.