Anchor text

Anchor text is the clickable text in a hyperlink. It usually appears in a different color or underlined. This text tells users and search engines what the linked page is about.

Good anchor text is clear and descriptive. For example, instead of “click here,” use something like “SEO guide” if it links to a guide on SEO. This helps users understand where the internal link or external link will take them.

Search engines also look at anchor text to understand the content of the linked page. Using relevant keywords in anchor text can improve your SEO. It signals the topic of the linked page, helping it rank better.

Avoid using generic phrases like "read more" or "learn more" as anchor text. These don’t give enough information about the destination. Instead, be specific and use keywords related to the link’s content.

Anchor text also enhances user experience. It helps users navigate your site and find related information quickly. The goal is to make it easy for visitors to know what to expect when they click a link.