SEO

SEO, or Search Engine Optimization, is a process that helps websites appear higher in search engine results. The goal is to attract more visitors by making your website more visible. SEO focuses on improving your site’s content, structure, and overall user experience.

There are two main types of SEO: on-page and off-page. On-page SEO includes things like using the right keywords, creating quality content, and making sure your site is easy to navigate. Off-page SEO involves actions taken outside your website, such as building links from other sites.

Search engines like Google use algorithms to rank websites. They look for factors like relevance, user experience, and trustworthiness. To rank well, your site should load quickly, be mobile-friendly, and have clear, helpful information.

SEO is important because most people only click on links that appear on the first page of search results. By optimizing your website, you increase the chances of getting more traffic. It’s a long-term strategy that can boost your business by making it easier for potential customers to find you online.

SEO also involves tracking and analyzing performance to make continuous improvements.