RankBrain

Google RankBrain is a machine learning system used by Google to process and understand search queries. It helps Google deliver more relevant search results by interpreting the intent behind a user’s query, even if the exact keywords aren’t present.

RankBrain focuses on understanding complex or unfamiliar queries. For example, if someone searches for "best gadget for taking photos underwater," RankBrain can identify related concepts like "waterproof cameras."

It also helps Google prioritize factors like user experience, relevance, and engagement when ranking pages. If users click on a result and stay on the page, RankBrain sees this as a positive signal.

RankBrain is part of Google’s overall algorithm and works with other ranking factors like backlinks and content quality. It continuously learns and adapts based on user behavior.

For SEO, RankBrain emphasizes the importance of creating high-quality, user-focused content. Using natural language, answering user questions, and matching search intent are key to optimizing for RankBrain.

In summary, Google RankBrain is an AI tool that improves how Google understands search queries. It focuses on intent and user satisfaction, making it essential to create helpful, relevant content.