Queries
Queries are the words or phrases people type into search engines to find information. They are the starting point for any search and help search engines understand what users are looking for.
For example, a query like "best pizza places near me" tells the search engine to show results for local pizza restaurants. Queries can be short (one or two words) or long (a full question or phrase).
Queries are important for SEO because they guide the type of content you create. By understanding the queries and their intents your audience uses, you can target the right keywords and provide the answers they need.
There are different types of queries. Navigational queries aim to find a specific website, like "Facebook login." Informational queries look for knowledge, like "how to bake a cake." Transactional queries indicate a desire to buy something, like "cheap laptops for sale."
Search engines analyze queries to deliver the most relevant results in the search engine results page. To rank well, your content should match the intent behind the query.
In summary, queries are what users search for online. Choosing right keywords and optimizing your website for the right queries can help attract more visitors and meet their needs.