Google E-E-A-T

Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s an update to the original E-A-T guidelines. The extra “E” stands for “Experience,” which means Google also considers the personal experience of the content creator.

For example, a review of a product written by someone who has actually used it will have a higher experience value. The other factors remain the same: Expertise (knowledge of the topic), Authoritativeness (credibility of the site or author), and Trustworthiness (reliability of the information).

Together, these factors help Google rank high-quality, helpful content.