Bounce rate

Bounce rate is the percentage of visitors who leave a website after viewing only one page. It shows how many people "bounce" without interacting with other pages on the site.

A high bounce rate can mean that visitors didn’t find what they were looking for or that the page wasn’t engaging. It could also indicate slow loading times, poor design, or irrelevant content.

Bounce rate is important for SEO and user experience. A lower bounce rate often means visitors are spending more time on your site and exploring other pages. This signals to search engines that your site offers valuable content.

However, a high bounce rate is not always bad. For some pages, like a blog post or a contact page, visitors may find all the information they need on that one page.

To reduce bounce rate, make sure your content is engaging, your site loads quickly, and it’s easy to navigate. Improving the user experience can help keep visitors on your site longer, boosting both engagement and SEO rankings.