Search algorithm

A search algorithm is a set of rules that search engines, like Google, use to rank web pages. It determines which pages appear first in the search results based on a user's query. The goal of the algorithm is to provide the most relevant and useful content.

Search algorithms look at many factors to rank websites. These include keywords, content quality, website structure, and user experience. For example, if a website loads quickly and is easy to navigate, it may rank higher.

The algorithm also checks for backlinks, which are links from other websites. More high-quality backlinks can improve a site's ranking. Fresh, updated content is another factor that can boost your visibility.

Search engines constantly update their algorithms to improve results and prevent manipulation. That’s why SEO strategies need to adapt over time. By following the rules of search algorithms, you can improve your website’s chances of ranking higher.

Understanding how search algorithms work is key to successful SEO. The better your site aligns with the algorithm’s criteria, the more likely it will appear at the top of search results.