How to use target keywords?

Each generated title includes a target keyword. This keyword serves as the foundation for creating an SEO-friendly article that aligns with your target customer’s or searcher’s intent.

But how should you use target keywords? Do you need to insert them in every paragraph? No!

It’s important to understand that a web page can rank even without using the exact target keyword multiple times. Pages rank based on searcher intent—also known as keyword intent. This means that as long as your content answers the searcher’s question or fulfills their needs, your page can rank well, even if the keyword isn’t used repeatedly.

We don’t suggest using the target keyword a set number of times. Instead, it helps clarify the focus of the article. For example, if the title is "Top X Free Tools for Keyword Research," the target keyword would be "keyword research tools." This keyword guides you to write a blog post about keyword research tools, not about "how to do keyword research."

From the searcher's perspective, someone searching for "keyword research tools" is likely looking for a list of tools. If they wanted to learn how to do keyword research, the target keyword would be something like "keyword research guide" or "how to do keyword research."