Zero-clicks searches
Zero-click searches are search queries where users find the information they need directly on the search engine results page (SERP) without clicking any links. These searches are growing as search engines like Google display more immediate answers using features like featured snippets, knowledge panels, and quick answer boxes.
While convenient for users, zero-click searches can reduce CTR (click-through rate) because users get their answers without visiting a website. This challenges businesses to optimize content for SERP features like snippets and rich results to stay visible.
Examples of zero-click searches include:
Weather updates (e.g., "weather in New York"),
Definitions (e.g., "what is SEO"),
Simple calculations (e.g., "10 + 20"),
Business hours (e.g., "Starbucks near me").
While convenient for users, zero-click searches can reduce traffic to websites since users don’t need to visit a site to get the information. This makes it important for businesses to optimize content for SERP features to stay visible.
To target zero-click searches, create content that answers questions concisely. Use structured data (schema markup) to increase the chances of appearing in featured snippets or other rich results.
Zero-click searches are particularly common for voice search and mobile queries, where users expect quick answers without navigating multiple pages.
