Rich snippets

Rich snippets are enhanced search results that display extra information beyond the standard title, URL, and description. They use structured data to show details like star ratings, prices, reviews, or event dates.

For example, a rich snippet for a recipe might include cooking time, ingredients, and star ratings directly in the search results. This extra information helps users decide whether to click on the link.

Rich snippets improve user experience by making search results more informative and attractive. They can also increase click-through rates (CTR) because they stand out compared to regular results in the SERP.

To create rich snippets, you need to add structured data to your website using formats like Schema.org. For example, a product page might include structured data for price, availability, and reviews.

Rich snippets are valuable for SEO because they help your content gain more visibility and engagement. They don’t directly improve rankings, but higher CTR can indirectly boost your site’s performance in search engines.

In summary, rich snippets enhance search results by providing extra details. They help users find relevant information quickly and make your content more appealing in search results.