Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) is a technology that helps web pages load faster on mobile devices. It creates lightweight versions of your web pages by using simplified HTML. This makes the content load almost instantly on smartphones and tablets.
AMP is important because many users access websites from mobile devices. A slow-loading page can cause users to leave, affecting your website’s traffic and engagement. AMP improves user experience by providing faster load times.
AMP pages often rank higher in search results because Google favors mobile-friendly and fast-loading sites. Using AMP can also increase the visibility of your content in mobile search results.
However, AMP limits some design features and functionality to ensure pages load quickly. This can result in simpler layouts, but it helps improve performance.
For SEO, using AMP can boost your mobile rankings and provide a better experience for users. It’s especially useful for news sites, blogs, and other content-heavy platforms where speed is critical.