YMYL pages

YMYL pages (Your Money or Your Life pages) are types of web pages that can significantly impact a person's financial stability, health, safety, or overall well-being. Because of their potential influence, search engines like Google hold these pages to higher quality standards.

Examples of YMYL pages include:

• Banking or financial advice pages,

• Health-related content (like medical advice or treatments),

• Legal or safety information,

• E-commerce sites that handle sensitive payment data.

Google evaluates YMYL pages based on factors like E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Pages with accurate, reliable, and well-sourced information are more likely to rank higher in search results.

Poor-quality YMYL pages can harm users, such as by providing incorrect medical advice or unsafe financial tips. As a result, creating trustworthy content is critical for these types of pages.

Optimizing YMYL pages involves including expert-written content, citing reputable sources, and ensuring secure site functionality (like HTTPS for transactions).