Programmatic SEO

Programmatic SEO is a method for creating large numbers of web pages automatically. These pages usually target low-competition keywords. And, pages created with programmatic SEO usually very specific, covering a certain topic.

Let's say your product is in the travel niche focused on Spain. You might use programmatic SEO to create pages like “Top X things to do in Madrid,” “Best restaurants in Barcelona,” or “Top X attractions in Valencia,” and similar pages for all cities in Spain.

Programmatic SEO is often used for keywords with commercial or transactional intent. These pages are easy to create and highly scalable. You simply create a template for one page, then duplicate and adjust the content for each new keyword.