Evergreen content

Evergreen content refers to content that stays relevant and useful over time. Unlike news or trends, which quickly become outdated, evergreen content provides long-lasting value. Examples include how-to guides, tutorials, and definitions.

Evergreen content is important for SEO because it continues to attract traffic long after it's published. Search engines favor content that stays relevant and consistently answers user questions. This type of content can improve rankings and bring ongoing organic traffic.

Creating evergreen content involves focusing on topics that are timeless and widely useful. For example, an article about "basic SEO tips" is more evergreen than one about "SEO trends in 2025."

Evergreen content is also easy to update. By refreshing the information occasionally, you can keep it current and ensure it remains valuable to readers and search engines.